May | Brand We Love

The eco designer re-imagining classic silhouettes

These upcycled creations are the epitome of old-made-new

Holly Bullock

Inspired by Louise Bourgeois, Rentrayage takes its name from a French word meaning ‘to make whole again’ – a raison d’etre that permeates every aspect of the brand’s identity. In 2016, founder Erin Beatty, formerly of US label Suno, was facing a difficult year. The birth of her first child coincided with a generation-defining election result and so, to combat a sense of overwhelm, she decided to look inwards – at what she could do differently to make a positive change. The result was Rentrayage – a label that brings old clothes back to life through Beatty’s singular vision. “I figure out what a garment’s energy is, and what it needs to become to be interesting,” she says. Dubbed ‘fashion’s Frankenstein’, Beatty takes vintage clothes and rebuilds them, combining styles, patterns and textures to create a gloriously patchworked signature. From reimagined sweatshirts to cut-and-paste floral dresses, Rentrayage’s cleverly creative pieces are the epitome of old-made-new. Available from rentrayage.com and Farfetch.com

Discover Rentrayage, the eco brand re-imagining classic silhouettes with upcycled creations that are the epitome of old-made-new. Red upcycled jumper with tie bow Discover Rentrayage, the eco brand re-imagining classic silhouettes with upcycled creations that are the epitome of old-made-new. Lilac floral summer dress with sweatshirt

Images courtesy of Rentrayage