Designer Focus: Another Tomorrow

She started with the fabrics, the linchpin of Another Tomorrow and its responsible approach. There’s a long list of materials that the label won’t use for ethical reasons – silk, animal skins, virgin cashmere and more – and those that are used are meticulously sourced to strict criteria. Barboni Hallik and her team have built up strong relationships with their farmers and factories, starting with the family-run sheep farms in Tasmania that produce their wool, ensuring the welfare of animals and people alike. She wants consumers to become more connected with where their clothes come from; to consider the people, animals and environments that produce them, in the same way that they’d think about the origins of the food they eat. And she’s using technology to make that level of transparency and traceability as easy as possible – each piece has a unique digital ID with a QR code on its care label that you can scan to see details of its supply chain, as well as connecting to the brand’s authenticating and resale services.

The strong, sensual aesthetic is as well thought-out as its responsible practices, blending menswear detailing with ultra-feminine silhouettes. It chimes perfectly with Barboni Hallik’s own sartorial tastes and is the work of the label’s creative director, ex-Proenza Schouler designer Elizabeth Giardina. The pieces are made to fit seamlessly into a broad spectrum of wardrobes, to satisfy ultra-minimalists and a more-is-more approach, the luxury-literate and those hunting down sustainable, stylish and second-hand options alike. “It’s something that I love to see, that women with a vast array of personal styles can find their own personality in the brand,” says Barboni Hallik. “We want to really be relevant for as many people as possible while still having a really clear point of view ourselves.” Its offering spans core, year-round collections of everyday jersey staples and elevated foundations, from the perfect navy blazer to wear-anywhere denim, alongside more directional and colourful silhouettes that drop every six weeks. “We try to run the business in as demand-responsive way as possible,” says Barboni Hallik. “Making sure that we’re only creating a product that we believe needs to exist and has a home is something that’s super important to us.”

Just three years in, Another Tomorrow already has a relevance and resonance with its customers that makes it truly special, not least because of the way that it listens to and is genuinely curious about its customers and their wants and needs. Take its size-exchange programme, one of the first initiatives that the label introduced. “We found that when women were buying and thinking about investing in higher-quality products, one of the biggest hurdles was, am I going to accept my body how it is today? Or am I going to be thinking about the 5 or 10 pounds that I want to lose?” explains Barboni Hallik. “It’s such an interesting psychological and emotional moment of anguish for women and a real reason why people don’t invest in quality, because they feel like, why would I invest in this when, in six months, my body’s going to change?” So, across the brand’s core tailoring offering, you can swap your piece for a different size, at no extra cost, any time your body shape changes. “Of all the things that we’ve done,” she adds, “from farm-sourcing to circularity, everything – this is the thing that resonates the most with women. It gives them back the power to say, ‘I accept who I am’.”