Next Stop: House of RIXO
Enter the label's new responsibly designed flagship store, the one-stop-shop for circular fashionMorgane Nyfeler
London-based label RIXO just opened its first flagship store on bustling King’s Road and we couldn’t be happier to find rental, pre-loved, vintage and live alterations – alongside the main collection of ultra-feminine, colour-pop printed dresses – under one single roof. Co-founders Henrietta and Orlagh, who started the brand in their living room eight years ago, curated a collection of one-off vintage pieces from their travels around the world, including jewellery and accessories displayed in tiled niches within the walls next to reclaimed artworks.
“Since we launched the brand, Orlagh and I have always collected vintage, whether it be for inspiration, photoshoots or styling. We got lots of stuff from flea markets or vintage fairs in Italy like the Pucci silk dresses and headbands,” explains Henrietta. “We were also bidding at Kerry Taylor Auctions which has the most incredible vintage pieces and it’s a dream come true to be able to buy them and showcase them in our flagship. There’s a mix of high-end designer pieces and more affordable staples like linen or cotton blouses that you’d find on a market.”
RIXO Pre-loved allows #HumansofRixo to hand their old pieces back, which will be refreshed and given a second life, while 26 special occasion styles are available to rent instead of buying new. Next to the fitting rooms named after important people and places in the brand’s journey, there’s also an intimate Bridal Suite to book for private appointments with its own dressing room and the full bridal and bridesmaid collections, as well as rental pieces for sustainably minded brides.
Stepping into the 5,000 square foot store gives the same feeling as landing in a far-flung destination with the lush palm trees spreading across the rooms, sunshine-yellow striped wallpaper, Murano glass lightings, furniture sourced from antiques fair in Italy and a palladian terrazzo floor created from recycled leftover stone. Designed by interior design company Cupla, the ‘House of RIXO’ includes many items either recycled, dead-stock or from natural sources to reflect the sustainable fashion initiatives it is home to. And just like on a fun holiday, it’s easy to lose track of time, starting in the morning hours with a hot drink (in branded, recycled cups) and pastry at the coffee kiosk and ending the day sipping a cocktail at the Smokey Kudu Bar by The Kudu Collective in the middle of the store.