January | Circular Fashion
Cocoon: the handbag rental platform that should be on your radarHolly Bullock
<a href="https://www.instagram.com/ceanne/?hl=en" target="_blank" rel="noopener">Ceanne Fernandes-Wong has spent almost her entire career working in fashion tech. Formerly head of marketing at The Outnet and chief marketing officer at Vestiaire Collective, her leadership has seen some of the internet’s best-loved retail sites skyrocket. It seems fitting, then, that her solo venture has experienced a similar trajectory. Launched in 2019, Cocoon’s success was a surprise to no one – but that doesn’t make its innovative concept any less thrilling. A rental site with a difference, Cocoon’s (digital) shelves are stocked with luxury fare that promises to delight even the most discerning of handbag fanatics. The concept is simple: subscribe to Cocoon’s well-stocked site, and add a new handbag to your wardrobe each month. With luxe brands including Bottega Veneta, Loewe and Chanel, it’s a chance to test-drive the finest ‘it’ bags around. Whether you pick an outlandishly out-there style or an instant classic that you’ll want to work into every outfit, its collection has something to match every kind of sartorial appetite. The only thing that’s left to do is whittle down our favourites.