January | Circular Fashion

My Wardrobe HQ x Burberry

Holly Bullock

Trench coat weather will be here before you know it and new avenues for test-driving standout fashion staples will never not be exciting, so we’re all over Burberry’s recent foray into rental and resale. Launched at the end of 2021 in partnership with My Wardrobe HQ, the brand’s latest offering is a satisfying blend of luxury fashion and virtuous credentials. With 40% of each transaction donated to Smart Works, the charity that provides clothing and coaching to help women into employment, customers will play a part in providing the charity’s much-needed service. The other pro? The curated edit is full of covetable pieces. From iconic tan trench coats to accessories adorned with Burberry’s signature house check, each is an enduring classic. And you’ve been waiting for the opportunity to give a Burberry staple a trial-run, now’s the perfect time. Rent a piece for a 4, 7, 10 or 14 day period and, if you fall in love, take advantage of the opportunity to purchase outright. ‘‘Rental is going from strength to strength, but charities have been hit so hard through COVID as most of our usual channels for fund-raising were closed,” says  Jane Shepherdson, chair of My Wardrobe HQ and trustee/patron of Smart Works. “Being part of both MWHQ and Smart Works makes this a very proud moment.” Ready to refresh your winter fashion rota? Look no further.

Available from mywardrobehq.com