May | Circular Fashion
Mulberry Introduces Lily Zero, Its First Carbon Neutral Range
The brand’s ambitious goal of achieving net-zero greenhouse gas emissions by 2035 is well underway
It looks like the perfect bag is no longer a dream. Unveiled this month, Mulberry’s new Lily Zero series modernises the Lily bag, a model that has been loved by hordes of Mulberry fans since its launch in 2010. Twelve seasonal colourways of the classic silhouette have been reimagined for a clean future. The best part: Lily Zero is fully carbon neutral.
It’s a feat that paves the way for a regenerative and circular model across Mulberry’s entire supply chain. From a carbon-neutral tannery in Germany to a carbon-neutral factory in Somerset, the entire journey offsets all carbon emissions in the production process. Mulberry has partnered with the World Land Trust to further offset the transport and packaging.
In line with the commitment to radical transparency, the brand is set to publish its first sustainability report which will present the progress of the past year. Milestones include: the increase of leather sourced from environmentally-accredited tanneries to 88%, on track to reach 100% by 2023; Mulberry achieving carbon neutrality for a third year running in the UK; and the Mulberry Exchange repairing and refurbishing over 10,000 products in the Lifetime Service Centre. The perfect marriage of creative thinking and design – and a bag to truly love forever.