April | Brand We Love
Launched at London Fashion Week in February 2020, Sabirah was always destined to be a sartorial force for good. After more than a decade in the fashion industry, the brand’s founder and creative director, Deborah Latouche, committed to making a brand that put style, sustainability and modesty at equal billing. When Latouche converted to Islam 16 years ago, she became frustated with the lack of stylish, luxurious clothes available to her. The solution? To create a collection of demi-couture occasion wear that offered a high-end option for every modest dresser. Vibrant colour features throughout Latouche’s designs – expect everything from sky blue wide-leg trousers to long floral dressers – but their beauty isn’t just at surface level. Made in the UK, often from deadstock fabric left over by couture fashion houses, each garment is limited edition. Exclusivity and eco credentials, all finished with Latouche’s expert eye for design.